Datawall, Royal Naval House

Making Invisible Data Visible and Interactive 

This display maps the pulse of data flowing through Royal Naval House’s network. As a virtual window into the digital traffic of this building’s occupants, it makes the invisible, visible.

Every fifteen seconds two new lines are created from current data levels – one for incoming (moving to the right), and one for outgoing (moving to the left). Changing colour on the hour and fading with age, these lines mark the relationship between time and data levels.

Visitors have the opportunity to interact with the display: overhead sensors tracking their proximity to screens, which displaces or contracts the data lines.

DataWall reflects human traffic passing in and out of Royal Naval House – drawing a link between the physical and virtual worlds.

This project was commissioned by CMG Group and McCann Worldgroup and is one of two installations created for the foyer of their building, The Royal Naval House in the Rocks, Sydney, Australia.

The other installation can be seen here.



CMG Group and McCann Worldgroup

Project Team

Adam Hinshaw – Co-creation and Development

Project initiated by Michelle Schuberg

In collaboration with Tim Scott


Outside In, Royal Naval House

Bringing the Outside In

Outside In is an interactive artwork designed to let visitors to The Royal Naval House, home to creative agencies from CMG Group and McCann Worldgroup, tell a visual story by manipulating the elements of the local environment.

A poetic wallpaper, taking its cues from the immediate environment. It is designed to be a restful and reflective sanctuary for the visitor, who has just come from the hustle and bustle of the city.

Visitors see an ever-changing colour palette; overlaid are soaring birds which dramatically scatter and reform as if startled; looking up, as if into an airy canopy – there’s a growing tree, part of a burgeoning environment.

On closer inspection, the visitor realises the colours in the palette are derived from an external camera signal, which they can control via a touch screen interface. Only they realise the beautiful colours come from what the camera sees.

The birds react to audio levels detected by a microphone in the foyer – shout and they will scatter. Our tree gains sustenance from people entering the building. The more individuals detected, the more the tree matures. It’s an organic representation of the comings and goings of visitors and employees.

This project was commissioned by CMG Group and McCann Worldgroup and is one of two installations created for the foyer of their building, The Royal Naval House in the Rocks, Sydney, Australia.

The other installation can be seen here.



CMG Group and McCann Worldgroup

Project Team

Adam Hinshaw – Co-creation and Development

Project initiated by Michelle Schuberg

In collaboration with Tim Scott


Media Channel Activity, Seven West Media

Seven West Media’s activity across their media channels

The project visualises the previous day’s nationwide activity using time and location and is projection mapped onto a 3 metre wide screen.


“We set you a very difficult task and you flew through the challenge… On top of your work, your attitude towards making it work always left us with a confident feeling, no matter what we faced.”

Andy Kay, Head of Olympics and Commonwealth Games, Seven Network (Operations) Limited



Project Team

The Thought Yard – Development








Shark Tracking, Sydney Aquarium

Sharks!! Communicating shark tracking research to the general public

Commissioned by the Sydney Aquarium, our brief was to communicate Australian shark tracking research findings to the general public in an accessible, informative and entertaining manner.

Privileged to have access to data on Great White Sharks and Bull Sharks from both the CSIRO and the Cronulla State Fisheries, for the first time, results of highly sensitive shark tracking research of Sydney Harbour were released to the public.

Sharks’ past movements are overlaid onto maps and replayed in real-time. Visitors can see when, where, why and how sharks move.

The tracking project is part of a permanent, evolving exhibit that aims to show the general public some of the most fascinating findings of shark tracking research around Australia. Its objective is, through education, to reduce misplaced fear of sharks, and to further the cause of shark conservation. New data will be added as received from the scientists.



See a sample of the visualisation looking at shark movements in Sydney Harbour.
The take home message was that, yes, they are everywhere but if you don’t swim at dawn or dusk, or when the water is murky you will most likely be totally fine! You’re more likely to have a fatal encounter with a bee sting than a shark.


Project Team

Adam Hinshaw – Co-creation and Development

Underwater Australia







UNSW Library Unstacked, University of New South Wales

The heartbeat of the University


“It makes me feel like there is such a diverse range with so much going on. People are studying such incredible things, it’s a hub of academic intelligence, I love it.”

UNSW Student

One of the most well-used academic libraries in the country with up to 28,000 views a day, UNSW Library Unstacked displays and interprets usage of the UNSW Library collection in real-time, communicating the scale, breadth and depth of library research activity that is otherwise invisible.

Each time someone accesses an item online in the Library Collection, it is reflected in the visualisation. Every view is counted and mapped to high-level disciplines which connect with UNSW faculties, revealing the level of library research that happens across the University each day. Unstacked highlights individual titles as they are viewed and tracks the most-viewed items in the Library each day.

This innovative intersection of data, visual communication and library science is a collaboration between UNSW Library and the Unstacked team.


An introduction to the project by Hero Macdonald, Jackson Mann and Unstacked:



An initial scoping phase with the UNSW Library Unstacked project leaders Hero Macdonald (Director, Learning Services, Digital Innovation & Library Experience), Jackson Mann (Curator, Special Collections & Exhibitions) and Sue Harmer (Associate Director, Digital Experience & Innovation) determined the objectives, purpose and technical integration of the project.



Subsequent workshops with both students and staff were held to test the creative concept and identify narratives to pull out from the data which would be engaging and relatable, for example, “Most viewed item in a faculty today” and “Total Views this Year”. This was followed by several rounds of user testing to refine the communication so that all students, no matter their background or research area, could identify personally with the visualisation.



An exhibition of the project in the Library’s gallery demonstrated the creative and technical processes behind the project.



As with any project, seeing how people creatively engage with it in ways you couldn’t imagine is always a delight, for example, we didn’t realise people would search for titles containing with their names and take selfies. It’s also been great to hear from students who have said:


“It’s nice to see your study and research contributing. It is a culmination of all our study efforts, everyone is working towards the same thing.”

“It’s exciting being part of a community and remembering we’re all in it together and everyone is just trying to learn.”

“As a student in the arts faculty it makes me feel pretty important seeing our square being the biggest!”

“Before I saw this I didn’t think so many people used the library.”

“I am realising that online resources are much more vast than I thought they were.”


Hero Macdonald – Director, Learning Services, Digital Innovation & Library Experience:


“UNSW Library Unstacked is a flagship digital project for UNSW Library and it was an absolute delight to work with Elisa to realise our vision for this project. As a predominantly digital library, we were looking to create a visualisation that really communicated how our unique academic community use the Library collection and to give visibility to all that invisible digital engagement. We also wanted to enable our students and academics to really see themselves and their research as part of a rich and dynamic Library community. 

Elisa took us on an amazing design journey, and was incredibly engaged and responsive to our feedback and ideas and worked with us closely to iterate both the concept and the visual design elements to ensure we ended up with something that matched our vision. 

It has been fantastic to see how engaged students have been with the visualisation on show in our Main Library, and their feedback has been incredible.  We feel incredibly excited to share UNSW Library Unstacked with the community.”

Project links




SLNSW Unstacked, State Library of NSW

A living, breathing representation of the library’s collection

What are people looking for when they browse the State Library of NSW’s collection of 6 million + items? There are books in there, of course, but also photographs, soldiers diaries from World War One, locks of childrens’ hair, a vast array of paintings and sketches, maps, diaries from First Fleet officers and soldiers, Aboriginal artefacts and even floppy disks from the 1980s.


“…pushing boundaries in digital interaction with data and in delivery… a completely new way to access the Library’s collection.”

Paula Bray, DX Lab Leader, State Library of NSW

As winners of the inaugural DX Lab Fellowship at the State Library of NSW, we wanted to reveal the breadth and diversity of this collection (most of which is held in the library’s underground stacks), and show what odd and interesting items pop up when people search the collection online.

Unstacked is a web page that updates to show what items people are accessing from the State Library of NSW’s collection. When people look at a collection item, it pops up on Unstacked. It is essentially a window into the collection, and an insight into what people are interested in at any given time.

The work reveals that the library’s users have very different interests and this highlights the diversity of the collection. We hope that Unstacked will increase the number of visits to the library both virtual and physical and inspire people to explore the State Library of NSW’s incredible collection.


Project Team

Adam Hinshaw – Co-creator and Developer

Project links





SLQ Unstacked, State Library of Queensland

Collection treasures unearthed in real-time by patrons and staff

SLQ Unstacked is a real-time living breathing representation of the library’s collection and how people are using it whether they be in the library, elsewhere in Queensland or on the other side of the world. 


“…such a powerful way to share our collections.”

Vicki McDonald, State Librarian and CEO, State Library of QLD

When someone accesses an item from the library’s online catalogue, it appears in Unstacked.

Unstacked brings collection items from off the shelf and out of the stacks and into the public domain. The visualisation can be seen throughout the library, on their website, and on the screen in the library’s Knowledge Walk.

Users of the library curate an ever-changing exhibition of the collection inspiring conversation and revealing  the collection in a surprising way.

Items of interest can viewed in more detail and from there, a link back to the catalogue is provided. The visualisation can be filtered to display different types of use. For example, you can choose to only view items with images from the published collection which are being accessed by people at the library.


Project links








SLV Unstacked, State Library of Victoria

The collection, curated in real-time by the people.

State Library of Victoria commissioned Unstacked as part of their Vision 2020 development.

On display in the Russell St Welcome Zone, visible both during the day and the night, and on two large screens in the Quad, it provides an ever-evolving exhibition of their collection and how it is being used.


“…completely riveting, it just opens up the breadth of basically the collection, but also the breadth of humanity in some way.” 

Des Cowley, History of the Book Manager, Collections and Development, State Library of Victoria


“The investment in Unstacked has been well worth the benefits. Already it’s been incredible to see not only the public but staff be so excited and so engaged by seeing all their work being visualised in that way and the public response to it.”

Sarah Slade, Director, Project Management Office, State Library of Victoria


“Our primary focus is the audience, so to have this tool to understand what our audiences are looking at and what they’re exploring is invaluable for our programming offer.”

Rebecca Anthony, Program Manager, Audience Engagement, State Library of Victoria



“Unstacked is a beautiful way to inspire possibilities in everyone who comes into our building because they can see the breadth of what we have and what people are using at any point in time and be surprised and delighted.

Projects like Unstacked help us meet the need of the community around us. The way that people expect to access information, the way they want to use information, and the way they want to have immediacy about what they are offered.

Sarah Slade, Director, Project Management Office, State Library of Victoria