Recording Studio, H&M Sydney Flagship Store OpeningExperiental / Installation
Experiential Crowd-sourced Music Video Clip
Experience agency, Rizer, commissioned the conceptualisation and development of a crowd-sourced H&M Recording studio to feature in the launch of the H&M’s flagship Sydney store.
“…a formidable force. The ingenuity, the professionalism and your insight is second to none.”
Barry Wafer, Director, Rizer
In three public locations in Sydney; Bondi Beach (that’s why you’ll see people in bikini’s in the video), Pitt St Mall and Circular Quay, people could enter the studio and record snippets of a song by Swedish electronic duo Axwell and Ingrosso. These clips were then dynamically inserted into a music video of the entire song and displayed outside the studio as well being sent to the participants for sharing on social media.
The clip was entirely generated by participants and dynamically populated each run-through, creating a continuously unique composition.